Sterling Sky Inc. Has Acquired the Local Search Forum
Well for those who were wondering - Yes, we (Sterling Sky Inc) acquired the Local Search Forum this month. Very excited for what we have in store to continue to make this a huge valuable resource to the Local Search community.

6 ways the August core algorithm update impacted local business
My analysis of the Medic (Core Algorithm) Update from August 1st is published now: Good news is everything I've analyzed in the last few days (after I wrote the article) is still supporting all my findings.

Email Marketing Versus SMS Marketing

If you're like me, you might have thought that email is a dying medium or that millennial never use it. This article shares some fascinating statistics and details that show you why email continues to be one of the most effective marketing channels out there.

BBB Makes Big Change to Review Display
On August 12, 2018, the BBB changed the way they display reviews and no longer show the review stars based on the composite score. Personally, I think this change provides way more clarity and is much easier for the average consumer to read!

Want to Guess How Many Local Businesses Use Google My Business Posts?
Only 4.35% of businesses have used Google Posts in the last 7 days. 82.45% have never posted at all.  Insane that this many people are missing out. 

August Updates to The Expert's Guide to SEO are Here!

Did you know Google My Business now has a direct phone number?  Also, there have been 18 Google My Business categories added since April 2018 (some new ones in the auto dealer space & dental) and 4 removed.  Read all this and more in this month's updates to my guide.

Join Us in the Ride for Refuge - Sterling Sky Inc
Normally I get excited when Google updates or changes things but this announcement makes me happy on a personal level. My team is doing our first-ever Ride for Refuge in September. Read about the organization we're supporting here.


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