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Edelman CCCA Update
September 8, 2021
Welcome back! This is the Edelman CCCA Update, our College's newsletter that highlights faculty, staff, student and alumni accomplishments, upcoming events and other important announcements.  Please contact Jessica at Newell84@students.rowan.edu with submissions for future Updates. Happy reading!
Student and Alumni Congratulations
  • Jessica Scharnagle (RTF '13 and Esports Instructor) received a nomination for the *gameHERS "Top Journalist of the Year." Voting opens September 16 on their site, so head over then to support one of our own Profs! Winners will be announced in November. 
Faculty and Staff Congratulations
Photo of Robby Gilbert
Photo of Heather Lanier
Photo of Julie Haynes
  • Robby Gilbert (RTF) was contracted by Lee & Low NY to illustrate his sixth children’s book. Gilbert also presented "Interdisciplinary Study of Interdisciplinarity: Animation as a Model for Interdisciplinary and Transdisciplinary Theory and Practice" at the 2021 Society for Animation Studies annual conference.
  • Julie Haynes (Communication Studies) presented "Regional Identity and Rhetorical Contradictions in Dale Hansen's Sportscaster Persona" at the 2021 Popular Culture Association Conference on June 5, 2021. 
  • Heather Lanier's (Writing Arts) memoir, Raising a Rare Girl, was released in paperback this summer with Penguin Press. Lanier's poem, "My Family and I Disagree about Politics," appeared in The Cincinnati Review's online series, MiCRo.
  • Jonathan Mason (RTF)
    • Is now represented by CAA, a Los-Angeles-based talent agency representing a worldwide pool of clients across film/TV, sports, music, and media.
    • Co-wrote screenplay HIGH with Tisha Robinson-Daly, which was selected for Stowe Story Labs' inaugural Launch Advanced Development ProgramHIGH was one of four narrative features invited to the Tribeca Film Festival Creator's Market. It was also invited to the Sundance Institute's Collective Kitchen workshop and is a finalist for the 2022 Sundance Lab.
  • Colleen Montgomery (RTF) presented "'It won't cost much, just your voice!' Women's Voices and Agency in Disney and Pixar Animation" at the 2021 Society for Animation Studies Conference. Montgomery was also contracted with Oxford University Press to co-edit The Oxford Handbook of the Hollywood Musical (with co-editor Dominic McHugh, Professor of Musicology at the University of Sheffield).
  • Paul Monticone (RTF) wrote the essay "Institutions of the Mode of Production and The Classical Hollywood Cinema in Contemporary Media Studies" in the edited volume Resetting the Scene: Classical Hollywood Cinema Wayne State University Press. Monticone also attended workshops at the Digital Humanities Institute this summer.
  • Diana Nicolae (RTF) screened her documentary Come Find Me at the 2021 University Film and Video Association conference. Nicolae was also invited to peer review the documentary Strength and Beauty by Chelsea Wayant at the same conference.
  • Jon Olshefski (RTF) signed a co-production agreement with ITVS for his new film Without Arrows.
  • Chris Winkler (RTF) screened his production of Rowan University Virtual Commencement 2021 in the Multicam and Live Streaming category at the 2021 University Film and Video Association conference. 
  • Congratulations to the following faculty members who completed a four-week certification for online teaching with The Faculty Center for Excellence in Teaching and Learning: 
    • Lisa Fagan (PR/ADV)
    • Tyler Meyerhoff (Writing Arts)
    • Frank Ward (Writing Arts)
Announcements

The Rowan University Women's Alliance Network hosts Jean Edelman

"The Other Side of Jean Edelman"

“So much of our lives is focused on, or affected by, dollars. But too much attention to money can actually interfere with our wish to live a happy, fulfilling life. That's why personal finance is more personal than finance.” — The Other Side of Money

The Rowan University Women’s Alliance Network is proud to introduce our upcoming keynote speaker, Jean Edelman ’81. One of the most successful women in the Washington, D.C., business community, Jean has been long-focused on sharing her personal and professional insights to help women and future business leaders succeed.
Join us on Wednesday, September 15th at 12 noon using the registration link: http://alumni.rowan.edu/jeanedelman to learn more about Jean’s relationship with Rowan as well as her unique perspective on achieving personal and professional success.

"Making It in the Movies: A Conversation with Sue Kroll"
Register here for this virtual event on Friday, September 24, at 12:30 pm. To visit the website for The Center for the Advancement of Women in Communication, click here. 
As part of our "Around Glassboro in a Day" event, some of our faculty and staff participated in an escape room with Exit4 Private Escape Rooms on Rowan Boulevard. Both teams escaped with time to spare, and fun was had by all! 

 Fall 2021 Rowan Library Workshops 
If students need extra support, please refer them to these free workshops, covering digital research tools, scholarly communication, and citation management. Students must register in advance. 

New Rowan University Art Gallery exhibit: "Field Companion: An Immersive Video Installation."  September 7 through October 30. Artist reception September 16, 5-7 pm. Visit the Gallery's website to register.
DEI Spotlight
  • As you’re settling your fall calendar and thinking toward the spring, please check out the Interfaith and Intercultural Calendar, hosted by the Office of Social Justice, Inclusion, and Conflict Resolution.
  • The DEI Division is launching the Antiracist Pedagogies and Practices Taskforce. Already 60 strong, we’ll be building a certificate program, learning about and responding to the national debates around Critical Race Theory, and reflecting on Rowan’s historical and current role in racism and resistance in the region. Email Rachael Shapiro at shapiror@rowan.edu to get involved!
  • The Law Enforcement Community Collaborative is underway and making changes in the Glassboro community! Click here to learn more about the Collaborative and to join the effort!
  • Chairs and program coordinators with Tableau access can now view the DEI Data Dashboard through IRT’s website. Feel free to send any feedback to mcphersonp@rowan.edu
  • DEI and the CCCA DEI Committee would like to encourage all faculty and staff to participate in a culture shift around gendered terminology in our work together. We can work to include people of all genders through simple shifts in language, such as changing “Freshman” to “first year student.” Please review your course materials, department publications, websites, etc. to see how you can employ more inclusive language.
  • SJICR is launching its 2021-22 Social Justice Speaker Series with Iranian poet, author, and activist Roya Hakakian on September 23rd at 5 pm on Zoom. Please share widely! Click here for more info; RSVP is required.
Research Spotlight
Introducing a new section to our newsletter! Celine Hong (PR/ADV), research fellow to the Dean, will submit one in-depth feature on a faculty member's research per newsletter. Check out the first one below: 
Dr. So Young Lee (Public Relations/ Advertising)
 
Distance matters: the effects of self-brand connections and construal levels on ad responses” was published in the International Journal of Advertising and synthesized the two theoretical frameworks with Construal Level Theory and Self-Brand Connections.
 
Strong Self-Brand Connections have been found to positively influence brand evaluations, however, in the marketplace, not all brands enjoy strong Self-Brand Connections. While some brands with strong connections thrive on positive responses from their target consumers, others struggle to break away from weak connections. Thus, I posed the question: “How do consumers respond to marketing efforts for brands with weak (vs. strong) connections?” Considering consumers share a similar level of brand perception with others, examining how a group of consumers responds to advertising for brands with weak (or strong) connections can provide a better understanding of how consumers respond to ads. Thus, I wanted to offer valuable insights into the effects of Self-Brand Connections on consumers’ responses to advertising.
 
Understanding the underlying mechanisms of building connections between a brand and consumers is of great significance for both researchers and practitioners tasked with developing marketing communication strategies. The current research provides unique insights to help researchers and practitioners grasp how consumers as a group understand and respond to ad messages framed with different construal levels. The results demonstrate of 1) the importance of diagnosing the focal brand’s level of Self-Brand Connections among target consumers to develop ad strategies, and 2) that aligning target consumers’ levels of Self-Brand Connections with construal levels in ad elements (e.g., ad copy and visuals) would increase the effectiveness of advertising, especially for a brand with weak Self-Brand Connections.
Share with Edelman CCCA
Have something to share with Edelman CCCA? Contact Jessica (Newell84@students.rowan.edu) with submissions for:
  • Edelman CCCA Update 
  • Student newsletter
  • Events calendar 
  • Proflink 
  • Social media
  • Electronic screens in 301 High Street, 260 Victoria, Bozorth and Westby Hall (Rowan's brand standards)
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