Dr. Bokyung Kim (Department of PR/ADV)
“The Integrated Model of Wearable Activity Tracker Use: Exploring Health Beliefs and Obesity Information Seeking Behaviors from a Nationally Representative Sample" was published in the Journal of Medical Internet Research – Formative Research. The goal of this project was to build and test a theory-driven mathematical model of how different interactions between individual health beliefs (perceived severity, perceived susceptibility, perceived benefits, and self-efficacy) and multi factors (information-seeking behaviors) influence wearable fitness tracker use among both obese and healthy adults.
Dr. Kim was inspired to conduct research that offers a multi-perspective model and provides empirical evidence of what leads to frequent usage of wearable health technologies from a large, nationally representative survey sample.
In doing so, the paper conceptualized and proposed the Integrated Model of Wearable Activity Tracker Use (IMWAT). This model tested with data collected from a telephone survey . . . read more