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1. The Superuser Fallacy: This is the danger of superuser programs. You can spend a huge amount of time trying to treat your top members like royalty without realising it’s hurting your community’s value. If the top 1% of members are providing all the best content (which often happens in customer support communities), then, by all means, pursue your superuser program with gusto. But be aware that outside of customer support the members who contribute the most to the community’s value are probably not the most active group. A simple rule of thumb is 1% of members will create 90% of your content but this breakdown says otherwise on Feverbee. Visit Feverbee for Breakdown
You've asked us to send content related to community management and jobs, here it comes! Oh if you are here for jobs, scroll down directly. :)
2. How Community Marketing Presents a Huge Opportunity for Building Developer Relations: Perhaps you’re wondering how developer relations relate to marketing. You may still be thinking about a more traditional approach to advertising. As we’ve discussed, developers don’t like advertising. With the banner blindness epidemic in full swing across virtually all industries, it’s more important than ever to remember that people generally don’t like to be spoken at, and developers (more than most) aren’t interested in lofty claims of greatness. They’re interested in seeing results. The fundamental characteristic of building developer relations through community marketing is that you’re not trying to sell anything. You’re helping people do more with your product and meet and surpass their goals. By empowering your developers to be successful, you’ll inspire brand advocacy in a world where online reviews and recommendations are everything. To better understand this, let’s consider five factors that make a platform become recognized and respected as an industry standard:
1. Easy onboarding and integration of APIs
2. Flexibility and scalability in a constantly expanding range of use cases
3. Prompt customer support
4. Listening to and acting upon feedback from third-party developers
5. A name that’s synonymous with quality and industry authority
A strong developer community won’t just help you increase sales; it will help you build a better product and serve as a resource for testing and feedback. Developer advocates who back your product with a deep understanding of their fields and are able to forge strong connections with your target audience will give you everything you need to thrive in one of the most exciting and dynamic industries of all. Read more on how you can bridge gap between your brand and developers
3. Community Commitment Curves: “How do you keep community members engaged?” Though this is one of the most common community questions, the answer is always frustrating and unsatisfactory: “It depends.” There may not be one singular approach to engaging all communities, but there is a framework to structure engagement for your specific community. It’s called the Community Commitment Curve. Originally created for change management professionals and used for platform companies like Airbnb and Meetup, a Commitment Curve is a framework for mapping how to create organizational change over time, by getting individuals to commit to change deliberately. Learn the framework by Carrie Melissa Jones that successfully boosts engagement and builds a thriving community
4. Sponsorship choices, choices, choices: When you are assigned your company’s sponsorship budget, before actually deciding what will you sponsor and where you need to do some tasks to make sure so you don’t end up trying to answer uncomfortable questions later. The events chosen can increase your brand’s visibility and credibility… or just empty your pockets. With all those cool events happening everywhere, finding the right ones may seem more about intuition than anything else, but fortunately this is not only an art but also a science. There are as many different sponsorship plans as there are events, and of those, there are aplenty. How to choose wisely and save your brand from oblivion? Read this piece by Eva from Typeform and their early strategy regarding sponsoring events
5. How can you thrive in your new Community Manager role and loved by everyone at the same time? Getting a job is hard and replacing a great community manager is even harder. Here are five tips to help you hit the ground running in this bittersweet predicament:
1. Stay Curious: If you’re lucky enough to have the star Community Manager train you, pay attention to how they interact with others and observe their unique qualities. What makes folks like them? Are they genuine? Do they remember people’s names? Do they add value and go above and beyond? Make a mental note of these attributes and use them as a reference for yourself.
2. Clear your schedule and start networking: During the first few weeks in your new role, it’s imperative that you are visible, approachable, and coachable! Feel free to ask your predecessor to introduce you to key community members along with the colleagues you’ll be working with closely
3. Be like the three wise monkeys: Chances are, as you stay curious, ask questions, and begin networking, you’ll hear your fair share of gossip. Whatever you do, do not engage. It’s easier said than done, but be like the three wise monkeys and speak no evil, see no evil, and hear no evil.
4. Get a quick win: When you have a chance to take ownership of a new assignment or project, don’t hesitate! Take this opportunity to showcase your skills and add value to your team.
5. Gradually make suggestions: Make a note of all the suggestions you’d like to highlight and gradually share them over time. While your insights are valuable, you don’t want to become that person always boasting about what you used to do at your old company, or worse, threatening the systems and processes that your new colleagues built before you joined the team. Timing is everything. Read the full article on CMX Hub by Terri Lomax
6. [Podcast] Funemployment & Downtime: What happens when you step out of the office and take a break for a while? Whether vacation or funemployment, downtime is important. But how do we do this while continuing to be part of our communities? Listen to this by Jason Hand & PJ Hagerty
--> COMMUNITY JOBS :
Course Hero, Drift, Epic Games, NVIDIA, Discord, Glu Mobile, DeviantArt, Oasis, Gradle, InfluxData, Paradox Interactive, Blizzard Entertainment, Intuit, Tron Foundation, ByteDance, Facebook, BitClave, EY, Nodd are looking for people in community management and developer relations. Head over to Community Manager Jobs for details and apply. Share it with your friends who are on the lookout for opportunities.
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If you come across an interesting article on community management, developer relations then please reply to this email with details and I will make sure to plug it in the next newsletter. 🙏
Mohammed Rafy (@rafyasarmatta)