Hello, <<First Name>>! 

It's Friday and I hope you have cool plans for the weekend. I will be at the office tomorrow for a few hours to coordinate a meetup that a developer community in Bangalore wants to host at our office. :) 

What are your plans for the weekends? 

You've asked us to send content related to community management and job updates, here it comes! Oh if you want to know about job openings, scroll down directly. :) 

1. Developer Relations Vs Marketing: Developer Relations is one of those disciplines where we constantly look at the role and ask ourselves if we’ve defined it correctly, if we’re doing it right and if we’re measuring the right things. All of that seems odd considering that one doesn’t ask what an engineer does. Or what a salesperson does. Those things are fairly well defined and easy to measure; either you shipped a product or you sold said product.

It’s because of this modern lean manufacturing need to categorize things in ways that can be measured that I’ve often heard Developer Relations likened to Marketing or Technical Marketing. Sometimes you will find the words “Developer Relations” or “Developer Evangelism” in the job description for a Marketing Manager. To be perfectly clear, Developer Relations is not Marketing. Read this interesting piece by Burke Holland from Microsoft on how to build a relationship with your users 

2. 6 Do’s and Don'ts Of Landing Your Dream Community Manager Job: Whether it’s skimming the job boards, creating the perfect resume, or preparing for the final interview, here are some do’s and don’ts when it comes to searching for your first (or next) community manager gig.

1. DO read the job info carefully. Just because you see the title “Community Manager” doesn’t mean it’s the right fit for you.
2. DON’T wait too long to apply. Most hiring managers have a timeline for when they’d like to extend an offer, which can be anywhere between four to twelve weeks from the time the position becomes available. Do the math — it means interested applicants have only a few weeks from the date the job is posted to submit their details and get in front of the decision makers at the company. 
3. DON’T overstep boundaries. Working your connections is totally fine — hey, that’s what community management is all about! That being said, there’s a fine line between an enthusiastic and an overzealous candidate.
4. DO your research. What are the core company values? Who are the key players on the team with whom the new CM will be working? Prepare to answer questions and have your own questions to ask that go beyond the job description. 
5. DO use the platform/product. You don’t have to be a superuser, but you do need to be part of the community before leading it. Be one with the natives and observe as much as possible. What are the acceptable behaviours and the “no no’s”?
6. DO follow up in writing. Thank you’s after a meeting or interview are incredibly important. Not only are you showing your appreciation for someone else’s time, but you’re letting the people making the hiring decision know that you were listening and are interested in the position. Read the full article by Abby Schwarz on CMX Hub 

3. How Fitbit Built An Indispensable Online Community: Allison Leahy, a novice with just a single year of community building experience, walked into 160 Spear Street to begin her first day of work. Leahy’s team consisted of just her and two colleagues. Within five years, they would build one of the most successful brand communities in the world. Fitbit was six years old by the time Leahy arrived. Leahy’s job was to build a community to connect the people with questions to the people with answers. Leahy didn’t have much time. She had to scale the community to handle the influx of members and get a lot more people answering questions. A new website was already in the works, but it needed to be tested and the community needed to support it. In early December 2013, Leahy invited 20 community members who had already answered a lot of questions (superusers), to join a customer council. Leahy hoped this group would not only test the new website but also help answer a lot of questions over the Christmas rush.

The community team today, which has grown to over 80 staff members around the world, now supports over 500,000 community members and several times more across social media. It delivers value to Fitbit’s customers across the entire buying journey and even shapes the very products Fitbit releases. The community is a powerful testament to what a community manager with a big vision, great passion and indomitable determination can achieve. Leahy has done something far too few people building a brand community today even try to do: she’s made her community indispensable. Read the full story on how Leahy manage to grow the Fitbit community to what it is today

4. How to Get More Out of Your Online Community Without Asking Them for More: How happy would you be to learn that your community members are already exactly as motivated as they need to be today? They’re ready to provide greater value to your online forum the way they are. The problem that you may be having, is that you’re not yet providing them with the right tools. Instead of asking our online community members to do more for us, it’s time to start enabling them with the tools to do more with the same level of time, talent, and motivation that they have today.

1. Your community’s potential starts with the goals. Establish this as a starting point: what’s the goal of your community? Everyone’s is a little bit different. Maybe you’re trying to reduce your customer service costs. Once you know these things, once you know what they really care about, you can align community goals to match. So let’s say that, from there, they decide that in the first year, they’re going to resolve 50% of their customer's questions via the community.
2. Creating activity through choice. Give users an opportunity to engage with the community—and, ultimately, the company—by making sure that there is something for everyone. There’s a spot for newcomers to make them feel welcome, and to guide them through the experience of the community. There’s a place for ensuring customer success, satisfaction, and retention in the Academy section.
3. Make your community indispensable to your members. What makes your community indispensable? How do you stand out? Because none of your community members cares even a little bit about what your metrics are or how you’re reporting on them and how they can help you achieve your goals. What they want out of a community is to be who they are in a place that matters to them. So you’ve got to align your community with exactly that—with what matters to them. They can chat anywhere, but in order to be indispensable, they have to feel that alignment very deeply. Visit this link to read the full article by Mark on Vanilla Forums 

5. The 7P’s of Community — A Simple Framework for Building Belonging: Building community feels so complicated. It’s hard to know where to begin, but it doesn’t have to be. The core fundamentals of all communities are the same. Get these elements right, and you’ll be on your way to building a thriving community. Highlights of 7P's:

1. People: Who is the target audience? Who should be part of your community? 
2. Purpose: Why does it exist? What do you want to achieve? 
3. Place: What is the platform that you want to use? Should it be an offline location? 
4. Participation: Show them the value and more people will participate. 
5. Policy: Rules and regulations of the community. It's important you put it out there somewhere where everyone can see. What are things that they can do and they cannot do?
6. Promotion: How do you get more people to share about the community? How you can you grow your community? 
7. Performance: It's important to measure how is your community performing. You should measure participation like people sharing content, engagement in the community.

Conclusion: It's important to have goals and what do you want to achieve. Break it down to short-term goals and long-term goals. You have to know where you are going, what you are doing. Have a strategy like growing your community from 0-50K and define it. The strategy is growing your community to 0-50K and this is when you should also define tactics. What are the ways, campaigns, activities you can do to grow your community? Get feedback, reiterate and use different tactics to make sure you are going towards your goal.

David Spinks shares his thoughts on how to build a thriving community, dos and don't, checklist to build, grow and manage a community successfully. Read the full article here


Trainline, Groww, Zyper, Polymath, PlayStation, Google, Cloudinary, Containous, Facebook, Koinex, NVIDIA, GitHub, Agora are looking for people in community management, developer relations and social media management. Head over to Community Manager Jobs for details and apply. Share it with your friends who are on the lookout for opportunities. 

If you come across an interesting article on community management, developer relations then please reply to this email with details and I will make sure to plug it in the next newsletter. 🙏

Mohammed Rafy (@rafyasarmatta
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