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1. The Power User Curve: The best way to understand your most engaged users: The Power User Curve has a number of advantages over DAU/MAU:
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A. It shows if you have a hardcore, engaged segment that’s coming back every day.
B. It shows the variability among your users: some are slightly engaged, whereas others are power users. Contrast this with DAU/MAU: it’s a single number and so blurs this variance.
C. When mapped to cohorts, Power User Curves let you see if your engagement is getting better over time — which in turn helps assess product launches and performance of other feature changes.
D. Power User Curves can be shown for different user actions, not just app opens. This matters if the core activity that matters to your product is deeper in the funnel.
In other words, while the DAU/MAU gives you a single number, the Power User Curve gives entrepreneurs several avenues of analysis to assess their product’s engagement to the most addicted users — in a single snapshot, over time, and also in relation to monetization. This is useful. So how does it work? Read the full article by Andrew Chen. He is a general partner at Andreessen Horowitz, investing in startups within consumer and bottoms up SaaS. Previously, he led Rider Growth at Uber, focusing on acquisition, new user experience, churn, and notifications/email.
This is an interesting piece for everyone who is trying to measure the engagement in the community.
2. Building A Developer Community: Building a developer community never comes off as easy as it looks, developers like to be approached differently from the usual marketing tactics used to approach a new user, they love to be seen as an integral key of the product and as such can be quite a hard one to attract if the key steps are not carried out.
Developer communities can be quite exciting! they could be the sole reason for someone taking up coding, they could be the reason behind the success of a startup or the reason as to why a developer enjoys his or her job. They promote connection and interactivity among members and help bridge gaps. Building a developer community requires patience but can also be a fun journey if you’ve got the passion and are willing to find happiness while doing it. Read the step by step guide by Ada Nduka Oyom
3. Habits of Effective Community Managers: In order to effectively manage communities, here are a few habits to keep in mind.
1. Play on the team before becoming a coach. It’s not just about understanding what makes people tick; it’s about genuinely sharing those passions with fellow community members day in and day out. CMs who are part of the community can walk the walk and talk the talk.
2. Keep your finger on the pulse. It’s essential for a CM to be highly knowledgeable about what’s happening in the industry and stay on top of important trends.
3. Beware of news, fake or otherwise. Breaking news can greatly impact a community. It’s important to read headlines voraciously in order to stay relevant and sensitive to what’s happening in the world. We can’t control global events, but being mindful of what’s happening around us and how it could impact the community is key.
4. Hope for the best, but plan for the worst. Communities are living and evolving spaces made up of unique individuals. While it’s possible to make smart predictions on how the community may react to a specific change or update, it’s important to have plans and preparations ready for any eventuality.
5. Show off your passion. The best CMs bring their passion to work. Fluent in internet slang, brand tone of voice, and niche jargon, a great CM knows how to communicate in a way that inspires. It is ultimately this ability to give passion and personality to a community that attracts new members and keeps them engaged. Read the full article on ModSquad
4. Measuring ROI - The Building Blocks of Community Strategy: A business’ community is one of its greatest strengths. Yet community managers still find themselves struggling to articulate its value in the empirical terms demanded by the C-suite.
There are a number of reasons for this. The traditional ROI formula (as a %) is: (Profit/Total Investment)*100 = ROI. Easy enough. But understanding how to define ‘profit’ and ‘total investment’ is more difficult than it seems.
For starters, a community manager’s work is focused on creating human connections. This places the realm of community management entirely outside the realm of empirical measurement. The web of individuals, tools and individual communications that CMs create would seem to be so complicated and emotional as to defy any useful data-driven classification. And so, the inherently unwieldy and messy nature of community management leads to a second problem. Organizations that measure the impact of community management activities in dollars struggle to know how to do so. Deciding what to measure (and why) is not only non-evident but frustratingly situational. Even if an objective or goal is agreed upon, finding the metrics to properly measure it is no less a challenge.
The impact of this is a paradox. On one hand, the tools at a CM’s disposal to link customers both to their organization and to one another – such as support forums, social media and even plain old email – provide a wealth of information about the impact their programs have. This, in turn, raises expectations of the c-suite; with so much data available across so many platforms and customers, it’s necessary to “show ROI” in order to justify expenditures for community management. Figuring out how to take this thicket of information generated by community management and boil it down to a simple “community ROI” number is not easy. Of course, that doesn’t stop the C-suite from demanding it.
For the frustrated community manager, solving this problem starts with articulating what makes up that ‘web of human connections’ in the first place. Read the full article on objectives and goals of measuring community ROI by Alok Chowdhury
5. The team at Mobilize released Community Academy which is a massive collection of content templates that community professionals can use in their own communities. Visit here to explore
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Mohammed Rafy (@rafyasarmatta)