💌 Welcome to Issue #51 of The Conscious Edit!
When you think about marketing in fashion, what do you think of?
I'm guessing it doesn't bring up the most positive perceptions...
💄 Maybe you think of photoshopped model campaigns promoting exclusive (and even sometimes *literally* impossible) standards for beauty.
🌱 Or maybe you think about greenwashing and brands overpromoting their sustainability credentials with little substantial action.
🛍️ Or, perhaps, you think of sales, limited time offers, doorbusters — and constant emails reminding you or those very so-called "deals".
Well, I don't think marketing *has* to look this way. Because the reality is that all brands (conscious or not) rely on some form of marketing to sell their products.
So, for this week's Conscious Style Podcast episode, I sat down with Natalia Gomez of Green Studio Marketing to chat about doing marketing more mindfully.
🎙️In this episode, Natalia shared:
+ What ethical marketing is and how brands can start to implement these practices,
+ How her current approach to marketing is different from her past experience working for mass-consumption companies,
+ Why branding and content marketing is crucial for small businesses, and more.
Listen and/or read the transcript for the episode here.
And now for the rest of this week's Conscious Edit edition...
Founder, Conscious Life & Style