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💌 Welcome to Issue #51 of The Conscious Edit!

When you think about marketing in fashion, what do you think of?

I'm guessing it doesn't bring up the most positive perceptions...


💄 Maybe you think of photoshopped model campaigns promoting exclusive (and even sometimes *literally* impossible) standards for beauty.

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Or maybe you think about greenwashing and brands overpromoting their sustainability credentials with little substantial action.

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 Or, perhaps, you think of sales, limited time offers, doorbusters — and constant emails reminding you or those very so-called "deals". 

Well, I don't think marketing *has* to look this way. Because the reality is that all brands (conscious or not) rely on some form of marketing to sell their products. 

So, for this week's Conscious Style Podcast episode, I sat down with Natalia Gomez of Green Studio Marketing to chat about doing marketing more mindfully.


🎙️In this episode, Natalia shared:

+ What ethical marketing is and how brands can start to implement these practices,
+ How her current approach to marketing is different from her past experience working for mass-consumption companies,
+ Why branding and content marketing is crucial for small businesses, and more.

Listen and/or read the transcript for the episode here. 



And now for the rest of this week's Conscious Edit edition...

💕 Elizabeth

Founder, Conscious Life & Style

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📚 READING...

How Can We Make Ethical Fashion More Affordable?  Conscious Life & Style

Cost is one of the most commonly cited barriers to ethical fashion.

And while fair fashion won't ever reach the prices of fast fashion (you can't pay living wages when you're selling a dress that costs less than a sandwich), there are business model shifts that could help make prices more affordable without sacrificing ethics or sustainability... or even quality!

This is the topic I was excited to explore with our partner, 2°EAST. Committed to doing things differently, this conscious watch brand is co-owned by the manufacturing factory where the brand's watches are made.


Curious to learn more? Read the case study here.


MORE READS:

New York Fashion Act critics urge reuse over textile recycling via Sourcing Journal [limited free articles]

Major fashion brands are (finally) phasing out toxic forever chemicals via NRDC

What if all garment workers in Bangladesh were financially included? via BSR

Hmmm... so H&M plans to double sales by 2030 while trying to also halve its carbon footprint. But even if they do miraculously address their emissions, will they ever address overproduction? And where are all of these clothes going to go?! via Reuters


And this is why we get more greenwashing than real progress: Survey shows: UK CEO's are more concerned with sustainability branding than actual climate action via Environmental Journal

Brands are pushing for circularity, raising legal questions in the process via The Fashion Law

The moral quandary of slow fashion influencers via The New York Times

Going fur-free is the latest virtue signaling in fashion — but it has a limited climate impact without other significant steps via Quartz

Stand.earth activists rally outside of the flagship store of Lululemon (the official clothing supplier for Team Canada) to raise concerns about how their Olympic outfits contribute to climate change via Inside Climate News


The rise, fall, and curious revival of Vaseline. And how the heck did slathering an oil-sludge byproduct on your face become a viral TikTok trend? via Bloomberg Opinion

♻️ INSPIRED BY...

@TegaAkinola - upcycling designer

Tega Akinola is a 22-year old designer repurposing objects found at the thrift store (like cables, Patagonia fleece jackets, and Nike duffel bags) into unexpectedly chic accessories, from heels to handbags. 

Check out this feature in Vogue for more on Tega and give this British designer a follow on Instagram for some major upcycling inspiration.
👀  FOLLOWING...

10 Creators Inpspiring Us to Embrace Our Personal Style Stella Hertantyo for Conscious Fashion Collective

To help you step out of the trend cycle and start experimenting with outfit combinations and items that truly feel like a reflection of who you are, check out these creators advocating for personal style in a multitude of ways!

📲  SUPPORTING... 

More Actions on the #WorstWageTheft Campaign
via Remake

ICYMI: 400,000 garment makers in Karnataka, India were robbed of their minimum wage increases since April 2020, amounting to almost $60 million in stolen wages. This has amounted to the largest wage theft in fashion history. 

UPDATE: After many campaigning efforts, the largest factory group in the region (Shahi Exports) finally paid $10 million in recent weeks, but there are hundreds of thousands of works still waiting for their back pay. 

Advocacy organization Remake has created an email writing action kit to push some of the biggest brands manufacturing in Karnataka to pay up.

You can also check out, share, and comment on their latest Instagram posts.
 
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Elizabeth from Conscious Life & Style · - · Chicago, Il 60610 · USA

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