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January 2020 Newsletter

Happy New Year! I hope 2020 is off to a running start for you, personally and professionally. These past weeks have been a whirlwind as I prepare to deliver a TEDx talk on the 25th of January (details here). Thank you to everyone who has offered encouragementand to those planning to attend. I look forward to connecting with you at what will be an exciting and thought-provoking event.

I also kicked off the new decade with a digital detox. Thanks in part to Cal Newport's book, Deep Work: Rules for Focused Success in a Distracted World, I realized that my news fixation, along with my online surfing habits, keep me from meaningful work. The media's sensationalism doesn't help my mindset, either. 

I know I'm not the only one trying to break bad digital habits. Scott Crabtree is the Founder and Chief Happiness Officer at Happy Brain Science which helps organizations build happier, more engaged teams with a fun, science-based approach. Scott's insights are based on scientific data and grounded in his work with companies like Nike, DreamWorks and Microsoft. His review of The Connector's Way (below) is for anyone who wants to take their relationship building skills to the next level in 2020—and beyond.

Here's to building strong relationships and making this your best decade ever!

Patrick Galvin, Chief Galvanizer
The Galvanizing Group
Author of The Connector's Way
Keynote Presenter & TEDx Speaker

P.S. Are you an Amazon Prime member? If yes, download The Connector’s Way for FREE through the end of the month as it has been selected by Amazon editors as part of the Prime Reading program!

A Story About The Connector’s Way

by Scott Crabtree, CEO and Founder of Happy Brain Science

Science is clear: for most of us, most of the time, the quality of our relationships is the key to our happiness and well-being. Could relationships also be the key to business success? 

A Short Story

It’s amazing to me how often smart people can get distracted from proven paths to building success. I’m one of them. I got lured into the hype of digital marketing and started putting most of my business development efforts into my online presence. And Happy Brain Science started to suffer as a result. Earlier in 2019, my normally wonderful speaking business was slowing down a bit. That’s OK, I told myself, These online marketing efforts are going to start paying off soon. I kept telling myself that—but the world kept telling me otherwise.

I had lunch with one of my best friends, Jon Hays, founder of app development company Silverpine Software. Jon and I worked together several times, have remained great friends since, and he serves on my strategic advisory board at Happy Brain Science. I was being candid with Jon that my speaking business was slowing down some, and I was starting to worry about the trend.

Jon asked what I usually did to bring in speaking work. I replied that I don’t like selling, so I don’t cold call people. I just rely on referrals, send out newsletters and social media, and hope that business will come my way.

Jon said he was surprised. He said he thought that for me—like most people—work would come by connecting one-on-one with people I knew, liked, and trusted…and who felt the same way about me. He encouraged me to reach out and get beverages and meals with people I know.

It was then that I realized I had been ignoring key advice just like his. Another good friend, fellow speaker Patrick Galvin of The Galvanizing Group, had written and published a book called The Connector’s Way: A Story About Building Business One Relationship at a Time. To be completely transparent, I’m in a mastermind group with Patrick, but hadn’t yet read his book. Shame on me! I decided it was well past time I read it.

I’m so glad I finally read this gem of a book. You’ll be glad after you read it, too.

The Connector’s Way: A Summary

The book is a story. I know the science; our brains are wired for stories. So the fable format used in The Connector’s Way makes the book an easy pleasure to read (or listen to).

The book tells the tale of Robert Hanson, owner of a struggling insurance agency. Robert had to learn the hard way—as apparently I did—that relationships are the key to business success for almost all of us.

Through short, entertaining chapters, we are introduced to seven rules for building business, one relationship at a time. I won’t spoil the book by sharing all of the rules, but I will tell you that the rules encourage us to take great care of ourselves, as well as our friends and colleagues. The book shows us ways to focus on great relationships, even in this modern digital world we live in.

To my pleasant surprise, the book doesn’t ignore the modern digital world, and it doesn’t paint a black-and-white picture where the online world is dark. Patrick wisely embraces modern digital technology, while keeping his focus on how to invest in relationships even when online.

After my lunch with Jon and reading The Connector’s Way, I started putting these great ideas into action. I reached out to old friends just to see them and try to be helpful to them. I did my best to give, without any expectation of anything coming back my way.

The Results

The results have been staggering. In the time since I started focusing on relationships, my speaking work at Happy Brain Science has exploded! In the eight years that I’ve been working at Happy Brain Science full time, I’ve had the busiest stretch of speaking work ever. I’ve gone from California to Toronto to the northern tip of Alaska, and many places in between. Working with repeat clients such as Boeing, and new clients including Google, has been such a pleasure! While I can’t honestly attribute 100% of that work to my new relationship-focused approach, I can definitely attribute a significant portion of the success to focusing on The Connector’s Way.

It’s abundantly clear: The Connector’s Way works. It’s worked for me, and it will almost certainly work for you, too. Focusing on relationships may not be new. But it is the key to both business success and happiness. I hope you read The Connector’s Way, and I hope it reinvigorates your business and your happiness, too.

About This Newsletter

Since 2002, The Galvanizing Group has operated on the principle that great relationships are the difference between failure and success in business. Our newsletter is filled with stories, tips & ideas for creating the connections that galvanize success. Be assured that your information will NEVER be shared and that you may unsubscribe any time by clicking the link at the bottom of every email. Thank you!
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