
Green Products and Green Consumers
We all know that running a business in an environmentally conscious way requires you to go the extra mile. But the environment is not the only thing that "thanks" to you for this commitment, your consumers do too! According to the Harvard Business Review and the 2019 Food and Health Survey, consumers are actively choosing products that keep the environment in mind. Environmental sustainability significantly influences 54% of consumers and of those who shop with environmental sustainability in mind,
-
51% look for foods labeled as being locally grown
-
47% look for foods labeled as sustainability sourced
-
47% look for foods labeled as non-GMO/not bioengineered
-
41% look for recyclable packaging
-
35% look for minimal packaging
According to a study done by NYU Stern’s Center for Sustainable Businesses which looked at U.S. consumers’ purchasing of consumer packaged goods, 50% of growth from 2013 to 2018 came from sustainability-marketed products. One of the biggest takeaways from the study is the fact that sustainable product sales have grown 5.6 times faster than their conventional counterparts.
But choosing green products is not the only way consumers are showing their love for the environment. A survey conducted by Hilton Hotels revealed that 33% of respondents actively research a hotel company’s environmental efforts before staying with them. Green businesses are on the rise, and consumers are responding with their support!
|